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Meta Ads vs Google Ads — Where to Spend in 2025

📅 April 8, 2026 👁 0 views

The Difference

Google captures existing demand. Meta creates new demand.

Use Google For

  • High-intent services
  • Active product searches
  • Local businesses
  • B2B lead gen

Use Meta For

  • D2C awareness
  • Visual products
  • Retargeting
  • Lookalike audiences

Budget: 60% Google + 40% Meta for most. D2C: flip it.

RioCloud manages both with 4.2x average ROAS and server-side tracking.

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