Search is Changing
40%+ of searches now happen inside AI tools. GEO determines whether your brand appears in those answers.
GEO vs SEO vs AEO vs LLMO
SEO — Traditional search rankings. AEO — Featured snippets. LLMO — AI training data. GEO — All AI search surfaces.
How GEO Works
You need: entity presence (Wikipedia, Crunchbase), authoritative citations, JSON-LD schema, consistent NAP, and authoritative content.